BIGGBY Coffee
BIGGBY Coffee
BIGGBY Coffee
Mobile App Redesign
Mobile App Redesign
Mobile App Redesign
Design Lead
Design Lead
OVERVIEW
OVERVIEW
OVERVIEW
BIGGBY COFFEE is a regional coffee chain with a vibrant and dedicated user base.
BIGGBY COFFEE is a regional coffee chain with a vibrant and dedicated user base.
BIGGBY COFFEE is a regional coffee chain with a vibrant and dedicated user base.
Their mobile app is a daily habit for thousands of loyal users, but it wasn’t keeping pace with their expectations.
Their mobile app is a daily habit for thousands of loyal users, but it wasn’t keeping pace with their expectations.
Their mobile app is a daily habit for thousands of loyal users, but it wasn’t keeping pace with their expectations.
Source: biggbyfranchising.com
THE CHARTER
THE CHARTER
THE CHARTER
Redesign BIGGBY’s mobile ordering experience to make everyday orders faster, product customization simpler, and rewards clearer.
Redesign BIGGBY’s mobile ordering experience to make everyday orders faster, product customization simpler, and rewards clearer.
Redesign BIGGBY’s mobile ordering experience to make everyday orders faster, product customization simpler, and rewards clearer.
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
During the project, the organization was undergoing a brand refresh and modernizing how menu content is structured and delivered.
During the project, the organization was undergoing a brand refresh and modernizing how menu content is structured and delivered.
During the project, the organization was undergoing a brand refresh and modernizing how menu content is structured and delivered.
I started by facilitating a 2-day hybrid workshop with key stakeholders and my team.
I started by facilitating a 2-day hybrid workshop with key stakeholders and my team.
I started by facilitating a 2-day hybrid workshop with key stakeholders and my team.
We mapped the critical flows, identified integration points, and listed technical risks. This established where design could simplify without fighting the stack and clarified MVP parity vs. future features.
We mapped the critical flows, identified integration points, and listed technical risks. This established where design could simplify without fighting the stack and clarified MVP parity vs. future features.
We also identified key stakeholders we would need to collaborate with throughout the project, in addition to running a rose, bud, thorn-style retro around their current menu pain points.
We also identified key stakeholders we would need to collaborate with throughout the project, in addition to running a rose, bud, thorn-style retro around their current menu pain points.
I worked with my Deliver Lead to develop a detailed user story map, then I created mid-fidelity wireframes based on our aligned "happy path" workflow.
I worked with my Deliver Lead to develop a detailed user story map, then I created mid-fidelity wireframes based on our aligned "happy path" workflow.
I worked with my Deliver Lead to develop a detailed user story map, then I created mid-fidelity wireframes based on our aligned "happy path" workflow.
User Story Map
Mid-Fidelity Wireframes
I then initiated and executed parallel paths of work so we could land the plane within our relative targets.
I then initiated and executed parallel paths of work so we could land the plane within our relative targets.
I then initiated and executed parallel paths of work so we could land the plane within our relative targets.
UX Research & Prototyping
UX Research & Prototyping
UX Research & Prototyping
Validate workflows and mid-fidelity screens
Validate workflows and mid-fidelity screens
Validate workflows and mid-fidelity screens
Menu Structure & Navigation
Menu Structure & Navigation
Menu Structure & Navigation
Restructure the product menu and navigation
Restructure the product menu and navigation
Restructure the product menu and navigation
Design System & Rebrand
Design System & Rebrand
Design System & Rebrand
Develop a UI library based on the rebrand
Develop a UI library based on the rebrand
Develop a UI library based on the rebrand
We learned a few things along the way. These are features that were validated and implemented in the new mobile experience.
We learned a few things along the way. These are features that were validated and implemented in the new mobile experience.
We learned a few things along the way. These are features that were validated and implemented in the new mobile experience.
Reward status front and center
Reward status front and center
“I really like the number of drinks till your free beverage… that’s like front and center.”
“My Go‑Tos” for one‑tap reorders
“My Go‑Tos” for one‑tap reorders
“I’d assume that’s where I’d see my frequent orders. That would be super helpful.”
Clearer menu navigation
Clearer menu navigation
“The clear separation helps… I’ve accidentally ordered hot when I wanted iced.”
In‑cart, last‑mile additions
In‑cart, last‑mile additions
“I like that I can still add extras in the cart if I forget.”
In the end, I delivered a validated, high‑fidelity app design that reflects BIGGBY’s refreshed brand while measurably improving clarity and speed in the core ordering flow.
In the end, I delivered a validated, high‑fidelity app design that reflects BIGGBY’s refreshed brand while measurably improving clarity and speed in the core ordering flow.
In the end, I delivered a validated, high‑fidelity app design that reflects BIGGBY’s refreshed brand while measurably improving clarity and speed in the core ordering flow.
APPROACH
APPROACH
APPROACH
UX Design & Research
Workflow Mapping
Feature Planning & Prioritization
Usability Testing
High-Fidelity UI Design
Brand Integration
UX Design & Research
Workflow Mapping
Feature Planning & Prioritization
Usability Testing
High-Fidelity UI Design
Brand Integration
UX Design & Research
Workflow Mapping
Feature Planning & Prioritization
Usability Testing
High-Fidelity UI Design
Brand Integration
UX Design & Research
Workflow Mapping
Feature Planning & Prioritization
Usability Testing
High-Fidelity UI Design
Brand Integration
TEAM
TEAM
TEAM
1 Delivery Lead
1 Product Designer (me)
2 Software Developers
1 Delivery Lead
1 Product Designer (me)
2 Software Developers
1 Delivery Lead
1 Product Designer (me)
2 Software Developers
1 Delivery Lead
1 Product Designer (me)
2 Software Developers
THERE'S MORE
86 Repairs
86 Repairs
86 Repairs
Repair Requests, Reimagined for the People Who Need Them Most.
Repair Requests, Reimagined for the People Who Need Them Most.
Repair Requests, Reimagined for the People Who Need Them Most.
User Testing
User Testing
User Testing
User Testing
Visual Design
Visual Design
Visual Design
Visual Design
View case study
View case study
View case study
View case study
